20 (or so) great reasons to choose UBT

We know that when it’s time to choose a bank, there are a multitude of options out there. There are a lot of names in the game, with myriad products to choose from. With that in mind, we feel like it’s time to give you a comprehensive list of great reasons to choose UBT for all your banking needs.

1. Make your money make more money with premium interest: When you open a new Simply Free Plus account with us, you can sit back and watch your hard-earned dollars grow, thanks to a premium interest rate — which pairs up really well with reason #1 above.
2. We make it simple: It’s so EASY to bank with us. In fact, you can open a new account online in less than 5 minutes — less time than it takes to listen to your favorite song (unless your favorite song is “Fell In Love With A Girl” by the White Stripes, clocking in at 1:50 minutes — so go ahead and listen to that one two and a half times).
3. People invested in you. It's a friendly welcome and warm smile when you walk through the door, a conversation during your transaction, and knowing you have partners in your money matters. It feels good to bank with people who genuinely care.
4. We’re Midwest-based: UBT is locally owned and operated with headquarters in Lincoln, Nebraska — and locations all across Greater Nebraska, Omaha, and Kansas City. That means decision-makers are available right there in your nearest branch or close by. When you need to reach your people, they’re available to you and ready to help.
5. We’re family-owned: Our CEO, Jason Muhleisen, represents the third generation of his family leading the bank since it was purchased by the Dunlaps in 1965. His late grandfather, Jay Dunlap, ran the bank for decades and was succeeded by his daughter, Angie Muhleisen, in 1996. She handed the reins to Jason in 2024.
6. We care about our communities: Our main business philosophy is to care for our customers, our communities, and each other.  Check out our Community Impact Report and see how our employees take this philosophy very seriously.
7. We’re small, but also quite big: UBT is small in the sense that you get the high level of customer service only available in a Midwest-based, family-owned bank with decision makers in your neighborhood — but our robust lineup of products and services runs the gamut of what the big-box banks offer, and then some!
8. Our mobile app: Our UBTgo app is rated 4.9 stars in the Apple® store, which means our customers love being able to handle their banking on a user interface that’s easy to use and makes banking accessible from wherever they can connect to a cell tower.
9. Union Bank Place: In 2023, we moved our 13th & O St. branch into a historic downtown Lincoln building that was the original location of the National Bank of Commerce and named it Union Bank Place. With a talented architectural firm leading the way, we renovated the space to offer the downtown community a hub of great activity: makers markets, a small business pop-up shop, Stories Coffee Co. shop, and a breathtaking downtown vantage point for folks who want to drink in great views and even better coffee.
10. We have a Pet Club: We know our customers’ pets are members of the family, so we created the UBT Pet Club to host fun pet-friendly events (like our thoroughly enjoyable Howl-o-Ween trunk-or-treat event for animals). We also send out regular emails with tips and tricks for pet owners and host free pet adoption days at Capital Humane Society. (Most of these events are in Lincoln, but our other branches are modeling future events after them!)
11. Financial literacy: We recognize the importance of financial literacy to empower individuals — which is why our Financial Literacy Program worked with a large number of nonprofits to connect their more than 1,200 community members with the educational tools they need to make sound financial decisions and work toward healthy financial futures.
12. Our UNL branch: Our branch in the Nebraska Union provides convenience in banking to students and faculty at UNL. No matter where you’re at on campus, our UBT branch is a short stroll away, with friendly folks who can answer your banking questions.
13. 529 College Savings Plans: UBT’s College Savings Plan area reinforces our commitment to investing in the future. By providing tailored solutions for education expenses, we’re helping families and individuals achieve their academic dreams without the burden of financial stress. We manage some of the nation’s best 529 plans, with a team of friendly experts to help you make the most of these tax-advantaged investment accounts.**
14. We’re a great employer: With more than 1,000 employees (and growing), we hire — and keep! — a lot of really great people. And those people love working here so much that we’ve been the Lincoln’s Choice Awards winner for Best Work Environment and/or Best Place to Work for 14 years in a row.
15. Speaking of awards…: While we’re on the topic of awards, we’ve also been named Lincoln’s Choice for Best Bank, Best Customer Service, and Best Financial Planner for the past 14 years too!
16. Trust services: Let’s talk about the Trust part of our name for a bit! Our Trust department has been in business since 1959 and includes Personal Trust and Wealth Management, Union Investment Management Group (UIMG), Corporate Trust, Retirement Plan Services, and more! It’s one of the most experienced Trust departments in the Midwest.
17. Our affiliates: Omnify Employee Benefit Solutions, Nelnet, INFOVISA, Union Equipment Finance, Union Title Company, and Zelle Human Resources are all UBT affiliates.
18. We innovate to protect our customers: Our IT, Compliance, and Fraud teams work nonstop to find innovations that make banking easier and more secure. We employ some of the best minds to make our products and services as simple and easy to use as possible, while keeping you safe from bad actors.
19. People make the difference. Ope. Did we already mention our people? Good — because they should be all 19 reasons! They go the extra mile, not because it's policy, but because it's the right thing to do. Our people show up, listen well, and find new ways to serve you.
20. We reward you. Right now, you can get $500 bonus cash* just for opening a new checking account with us and meeting requirements. Consider it the first of our investments in YOU.

There's truly never been a better time to become a UBT customer. With great rewards (see #20 above for a reminder) and great benefits to banking, it’s a win-win to switch to a better bank. Click here for more information or to get started.